Green Initiatives

The Tata Steel Kolkata 25k 2023, takes pride in being a socially inclusive and an eco-conscious race. Our approach in managing waste successfully has been through the adoption of the waste hierarchy principles - in particular the concepts of Reduce, Reuse, Recycle and Compost. In 2016, we embarked on a journey to ensure that we manage our waste at source, and in compliance with the local laws. PROCAM International is working closely with Hasiru Dala Innovations, a social enterprise that is focused on fostering entrepreneurship and creating better livelihoods for waste pickers through inclusive businesses that have an environmental impact. Hasiru Dala Innovations is being assisted by a local partner - Disha (Society for Direct Initiative for Social and Health Action) in executing the housekeeping and waste management services.

In 2022, PROCAM received an award from Business World at the Recycling for Greener Tomorrow Awards 2022 for ‘Best Solid Waste Management Program in a Public-Private Partnership Model’ .

Over the years, we have taken up a number of initiatives to ensure that we align with the principles of sustainability, by ensuring that we limit our waste footprint, by limiting our plastic use, promoting reuse of materials, and avoiding unnecessary printing of handbooks and application forms.

TSK 25k Green Initiatives include:

Online registrations
Digital handbooks for participants
Email and digital communication with participants to help reduce paper consumption
Bibs distributed without any plastic cover
Reusable backpack bags for holding ‘Bibs and personal items’.
Use of paper bags for event kits
Waste Management Kiosks: Provisions for waste management at source, by types of waste - Dry Waste (Includes all types of paper, plastic, metal, glass, etc) ; Wet waste ( all biodegradable waste- food, flowers etc) and Reject Waste - including sanitary waste
Branding material management: DISHA, the local non governmental organisation, uses these materials to make sheets that are then sent to flood prone areas like Sundarbans, Kakdwip and Sagar island. The large sheets are used for roofing, medium size sheets are given to street vendors and the smaller sheets are used to make shopping bags.