Philanthropy Structure

PARTICIPATING CIVIL SOCIETY ORGANISATIONS (CSO's)

A CSO wanting to participate at TSK25K 2019 and garner support in the form of awareness and funds, must register with the Event’s Philanthropy Partner, India Cares Foundation. To know more on the registration formalities, please see page 6 of the Philanthropy Structure

The benefits for a CSO to use the TSK25K platform are multi-faceted. TSK25K is an annual fundraising strategy for many CSOs.

  • A formal association with one of India’s premier international distance running event.
  • An opportunity to raise undesignated funds at least cost.
  • A reason to strengthen existing relations and build new ones.
  • An opportunity to involve all stakeholders (Trustees, employees/trustees, beneficiaries)
  • Capacity building of CSOs.
    • Fundraising trainings
    • Appeals/videos created for few CSOs
    • Hands on support to appeal to companies and specific individuals for support
  • Increase in CSO’s visibility
    • Visibility on social media
    • Branding at the Expo and on race day (by Event Promoter)
    • Visibility in the Event Docket published post-race day (this is widely distributed and promoted)
  • Publicity by the Event Promoter of the Event’s philanthropy aspect.
    • Promotions using print, radio and digital media, and PR
    • Conducting the philanthropy press meet to during race week
    • Conducting the philanthropy awards night post-race day to honour highest fundraising individuals, companies and CSOs.

The end date for a CSO to register with India Cares is 30th September 2019.

INDIVIDUAL FUNDRAISERS

“There's nothing stronger than the heart of a volunteer.” ~ Lt. Col. Jimmy Doolittle

The TSK25K’s philanthropy pillar has grown robust year on year because of the contributions made by individuals to varied CSOs. Each year more than 60% of the total funds raised, is by individuals. Individual Fundraisers are those who are passionate believers in the work of their respective CSO, and this motivates them to raise funds for their cause. For them, fundraising serves a higher purpose in addition to running!

Care Champions

These are individuals to take on individual fundraising targets for their chosen CSOs.

Care Champions Diamond – setting a minimum target being ₹ 5 lakhs, CC Diamond needs to make an upfront contribution of ₹ 7,500 in favour of India Cares Foundation.

Care Champions Gold – setting a minimum target being ₹ 2.50 lakhs, CC Gold needs to make an upfront contribution of ₹ 5,000 in favour of India Cares Foundation.

Care Champions Silver – setting a minimum target being ₹ 1 lakh, CC Silver needs to make an upfront contribution of ₹ 3,000 in favour of India Cares Foundation. 

Benefits to Care Champions from Procam International:

  CC Diamond CC Gold CC Silver
Highlight on Event’s social media platforms -- --
*On Wall of Fame at the Expo
*Special bib number
*Event track suit# --
*Event tee#
*Shoes# -- --
*Race Day benefits -      
Car park pass --
Procam Marquee pass For Self + 1 For Self For Self
Priority in the line-up of Ananda Run
Featured in Procam Marquee -- --
Pasta Party Invite For Self + 1 For Self --
*Post-Race Day benefits -      
Race day photograph**
Certificate of Appreciation
Featured in Event Docket Highest fundraiser
Mention in Event Docket --
TSK25K Philanthropy Award Highest fundraiser Highest fundraiser Highest fundraiser
Presence at Philanthropy Awards Top 5 fundraisers

* provided minimum fundraising target is met on or before 22nd November 2019

** provided photograph is captured by Event’s official photographer

Millennial Champions – an individual under the age of 21 years, setting a minimum fundraising target of ₹ 50,000, the Millennial Champion needs to make an upfront contribution of ₹ 2,000 in favour of India Cares Foundation.

Benefits* to Millennial Champions from Procam International

  • Mentioned on Wall of Fame at the Expo
  • Special bib number
  • Priority in the line-up of Ananda Run
  • Race day photograph**
  • Certificate of Appreciation
  • Top 2 fundraising champions featured in Event Docket
  • Mention in Event Docket
  • TSK25K Philanthropy Award to the highest fundraising Millennial Champion
  • Presence of top 5 fundraising Millennial Champions at the Philanthropy Awards

* provided minimum fundraising target is met on or before 22nd November 2019

** provided photograph is captured by Event’s official photographer 

iCare Fundraisers

An iCare Fundraiser is an individual who uses the philanthropy platform of TSK25K 2019 and raises funds of any amount in support of a CSO or cause he/she chooses.

Benefits to iCare Fundraisers from Procam International

  • iCare Fundraisers fundraising more than ₹ 25,000 on or before 25th November 2019 will be listed in the Event Docket
  • Highest fundraising team featured in Event Docket
  • TSK25K Philanthropy Award to the top 2 highest iCare Fundraisers, provided they have raised a minimum of ₹ 1,00,000
  • Presence of top 5 iCare Fundraisers at the Philanthropy Awards

To know more on Individual Fundraisers, do refer page 10 of the Philanthropy Structure

CORPORATE CARES

The Corporate Cares lends a perfect opportunity for a company to meet two, if not three, of its objectives by participating at TSK25K and contributing to its preferred CSO – CSR, HR and Marketing objectives.

Companies can choose from any of the CSOs listed with India Cares for the Event, to support and contribute the donation amount. If the company’s preferred CSO is not registered with India Cares Foundation, India Cares Foundation will assist the CSO in completing its registration formalities and thereby stand to benefit through its association with the Event.

At TSK25K 2019, companies can choose to field Corporate Cares teams of following team strengths:

  1. Team 15: A company makes an upfront non-refundable contribution of ₹ 1,50,000 in favour of chosen CSO and fields a team of upto 15 employees.
  2. Team 25: A company makes an upfront non-refundable contribution of ₹ 2,50,000 in favour of chosen CSO and fields a team of upto 25 employees.
  3. Team 45: A company makes an upfront non-refundable contribution of ₹ 3,50,000 in favour of chosen CSO and fields a team of upto 45 employees.
  4. Team 100: A company makes an upfront non-refundable contribution of ₹ 5,00,000 in favour of the chosen CSO and fields a team of upto 100 employees.

Benefits to Corporate Cares Teams from Procam International

  • Companies completing their donation and team registration process by 22nd November 2019, will have their name printed on the team’s bib number (applicable only for Ananda Run bibs).
  • Team members participating in the Ananda Run will be hosted in a special Corporate Cares holding area at the event venue on race day.
  • Visibility for company and its supported CSO within the Corporate Cares holding area.
  • Top management representative of top 2 contributing companies of TSK25K 2018 will be hosted at the Grand Stand on race day.
  • Race day photographs* of top 2 fundraising members in a Corporate Care team.
  • Team acknowledgement in the Event Docket published post-race day.
  • Presence at the Philanthropy Awards function, of 2 top management representatives of a company whose employees have raised a minimum of ₹ 50,000 for chosen CSO/s.

* provided photograph is captured by official Event photographer and the team member has raised a minimum of 25,000 on or before 30th November 2019.

To know more on Corporate Cares category, do refer page 12 of the Philanthropy Structure