Tata Steel Kolkata 25K - 18th December 2022
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Green Initiatives

The first beginning in sustainability at Procam Events was way back in 2011 when Procam International created an Urban Forest in Bangalore. A desolate piece of land along a man-made lake was developed and around 300 trees of various species were planted, This afforestation has now helped in the development of a large bio-diversity park in the area.
Later on in 2016, beginning from Bangalore, and later Delhi & Kolkata, we began take a serious look at the environmental impact and from 2016 we have been delivering 100% waste managed events.
Over the years, Procam has undertaken numerous steps to work towards making its events environmentally sustainable. our events are committed to putting Environment first. Our green initiative is aptly named Eco-stride.

  1. Zero Waste to Landfill
  2. Fast Track last mile disposal
  3. Recycling plastic and other materials
  4. Flex Upcycling
  5. Wet food waste – composting
  6. Ensuring proper treatment of bio waste, sewage waste

By the very nature, conducting an international distance running event in a metropolis is not possible without the seamless and wholehearted cooperation of the Government (State & Central) and various civic authorities like the municipal corporations, police, etc.  Procam International has taken the initiative to involve the local municipal corporations in its green journey and use their expertise especially in the case of solid waste management.  Procam works closely with the Kolkata Municipal Corporation for the Kolkata event.
The journey starts from Reducing waste generation (for eg: using digital modes for registration and communication, plastic packaging being replaced by cloth bags, encouraging ‘bring your own bottle’, etc.) to segregation of waste generated throughout the race week and race day. The municipal corporation extends complete co-operation and gets involved with the segregation, recycling/composting processes. Procam also employs the services of experts in the field of waste management like Hasiru Dala Innovations, based out of Bangalore  who work closely with the respective municipalities and local waste partners. In 2019, last mile waste management was handled by local waster partner Disha (Society for Direct Initiative for Social & Health Action) – who work closely with waste pickers in Kolkata.

Procam has proudly achieved ‘zero waste to landfill’ at all its events !